Pay Per Click Advertising 101
by: zhanoo | Total views: 35 | Word Count: 546 | View PDF | Print View
Pay per click is a very popular method of getting the word out about your products or services on the internet. The question is whether or not it is worth using ppc advertising and how good is the return on investment.
PPC marketing can be effective as an advertising tool if done correctly. Marketers often use PPC marketing in a wrong way which results in financial losses and huge disappointments. We are going to pick up some useful PPC advertising tips that would uplift your sales and subscriptions.
PPC advertising tip No. 1 is not to use pay per click to sell products. Rather, use it to acquire qualified leads and for the purpose of building lists. Since it is an expensive way to advertise in most cases, it seems more logical and effective to use it for list building. In this way, you can follow up closely with your prospects and expose your product as many times as you wish to the prospect until the deal is closed.
PPC advertising tip No.2 the squeeze page. This squeeze page will be the front for collecting leads. Bear in mind that majority of successful affiliates make use of pay per click campaigns in such manner. Never send the traffic directly to an affiliate link as the visitor who clicks away is lost forever.
PPC advertising tip No.3 using content to presell your prospects. The sales page may not be convincing enough to close the deal for you. This is why we need to know the psychic of the prospect in order to direct our PPC traffic to the correct place – the presell page.
Most people do not buy on the first time they see a product. They may be looking for good information that could help to solve their problems. They need answers to their problems and if you can provide that in your presell page, by the time they finish reading, they would be convinced and persuaded to buy your product - the solution.
PPC advertising tip No.4 tip, is to offer choices on your presell page. Perhaps include a review of the top few products in the market. Of course, these products would be affiliate products which contain your links. People love to compare the things they intend to buy to get the best deal.
Tracking the effectiveness of your campaigns is very important also in order to maximize your return on investment. All successful businesses track their advertising efforts closely so be sure to take advantage of the conversion tracking features offered in your AdWords account. Tracking is also offered on most other major ppc services like Yahoo search marketing and MSN adcenter. The tracking process is quite simple and requires the addition of a small piece of code into the thank you pages of your campaigns so you can track which keywords and ads are converting best.
If you have ads that are performing well and converting into sales then you will want to increase your bids for those keywords and get as much traffic as possible since these keywords are your money makers. Use PPC advertising as a powerful way to inexpensively increase the awareness and profitability of your business on the internet.
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